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Your Ultimate Skincare Routine
for Normal Skin

Even if your skin is balanced and healthy-looking, it is essential to use a routine that can help maintain skin’s appearance. While your skin may not be prone to dry areas, sensitivity, or blemishes, it is important to look for formulas that can help cleanse and hydrate skin. Care for your skin morning and night with our skincare routine for normal skin.

Step 1

Cleanse Away Impurities with a Gentle Face Wash

Ultra Facial Cleanser

To keep your skin balanced and healthy-looking, cleanse skin twice a day with a gentle foaming cleanser. Our mild liquid cleanser gently foams to remove dirt, oil and impurities without over-drying or stripping skin of natural oils.

  • Dissolves excess oil, dirt and debris
  • pH-balanced to help maintain skin’s natural balance
  • Formulated with Squalane, Apricot Kernel Oil, Vitamin E and Avocado Oil
  • Tested for safety and gentleness
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Step 2

Balance & Tone Skin with a Mild Facial Toner

Ultra Facial Toner

After cleansing, remove any remaining residue and surface debris with a gentle, alcohol-free facial toner. Moisten a cotton pad with this toner to help refine skin’s surface texture and prepare skin for the rest of your normal skin routine.

  • Helps remove surface debris and remaining residue
  • Hydrates and comforts skin
  • Formulated with Squalane, Apricot Kernel Oil, Avocado Oil and Vitamin E
  • Helps refine skin’s texture for a smoother appearance
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Step 3

Plump Skin with a Hydrating Serum

Hydro-Plumping Re-Texturizing Serum Concentrate

To help smooth and soften skin, apply a hydrating serum as the next step in your routine. This efficacious formula provides intense hydration to help revive the appearance of dull or tired-looking skin.

  • Plumps skin and helps reduce the appearance of fine lines
  • Helps reduce the appearance of tired-looking skin
  • Formulated with 15% Glycerin plus Shiso Leaf Extract
  • Helps revive dull skin which can be caused by age-related dehydration
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Step 4

Treat Eyes to Creamy Hydration

Creamy Eye Treatment with Avocado

Day and night, smooth on our beloved under-eye cream with Avocado Oil and feel the quick-burst of hydration. With a rich and creamy texture this formula moisturizes the delicate eye area.

  • Provides a quick-burst of hydration upon application
  • Uniquely concentrated with a rich, creamy texture
  • Formulated with Avocado Oil, Beta-Carotene and Shea Butter
  • Ophthalmologist-and dermatologist-tested for safety
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Step 5

Smooth on 24-Hour Hydration

Ultra Facial Cream

After applying your serums and facial oils, smooth on our best-selling daily facial cream to leave skin smooth, soft and healthy-looking. Even in skin’s driest conditions, this lightweight moisturizer instantly leaves skin 2.3X more hydrated.

  • Provides 24-hour hydration and helps balance skin’s driest areas
  • Absorbs easily with a lightweight texture
  • Formulated with Squalane and Glacial Glycoprotein
  • Leaves skin softer, smoother and visibly healthier
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In the Morning

Defend Skin with a Daily Sunscreen

Super Fluid Daily UV Defense SPF 50+

Even if your skin feels and looks healthy, it is essential to apply a lightweight facial sunscreen every single day. Even on cloudy days, your skin can be susceptible to skin-damaging UVA and UVB rays. As the last step in your morning skincare routine for normal skin, smooth on daily protection.

  • Helps defend skin with SPF 50 PA++++
  • Provides pollution protection
  • Visibly reduces wrinkles, sun spots and rough texture*
  • Formulated with advanced UVA/UVB technology and Vitamin E
  • Non-comedogenic
  • Dermatologist-tested for safety

*Based on a 6-month clinical study on 188 non-sunscreen users, Chinese women, ages 35-65 with mild to moderate signs of photo-damaged skin.

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At Night

Replenish Skin with a Nighttime Facial Oil

Midnight Recovery Concentrate

At night, after applying your serum and before your moisturizer, press 2-3 drops of our beloved nighttime facial oil into skin. Formulated with a blend of Botanical Oils, this replenishing facial oil helps restore skin overnight for more radiant skin by morning.

  • Helps replenish and smooth skin
  • Boosts radiance for healthy-looking skin
  • Formulated with Squalane, Lavender Essential Oil, and Evening Primrose Oil
  • A Kiehl’s customer favorite
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Up To 3x A Week

Boost Radiance with an Exfoliating Face Mask

Turmeric & Cranberry Seed Energizing Radiance Mask

Several times a week, give your skincare routine for normal skin a boost with our energizing face mask with Turmeric and Cranberry. This “instant facial” formula helps brighten and energize the look of dull, fatigued skin for a healthy-looking appearance.

  • Visibly brightens fatigued, dull skin
  • Helps energize skin and leaves it looking renewed and radiant
  • Formulated with Turmeric and Cranberry Extract along with crushed Cranberry Seeds which help gently exfoliate skin
  • Boosts radiance for renewed, healthy-looking skin
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